Devour frozen foods paid upwards of $5 million for a 30 second advertisement during Super Bowl LIII. The entire commercial focused on a young couple and the man’s addiction to frozen food. By comparing the food with pornography, most every man understood the struggle being presented. The struggle with pornography is real for many men and increasingly for many women. The commercial did what pornographers have been attempting to do for years, and that is to normalize pornography as mainstream.